Bookkeeping · Cash Flow · Fractional CFO

You built something
great. Let's make sure
your numbers agree.

You didn't start your business to stare at spreadsheets. But financial clarity is what turns a good business into a thriving one — and that's exactly what we help you get.

Becky Friberg
Former cheer coach.
Now cheering for
your business.
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We work with passionate, purpose-driven business owners — the kind of people who pour their hearts into what they do and just want someone in their corner who can help them understand their numbers, trust their finances, and grow with confidence. 🎉

📖

Scripture memorizer

🐾

Dog mom to Apollo

📣

High school cheerleader.
College cheer coach.

🥤

Fueled by Diet Coke

🎵

Music studio operator

📊

Makes taxes fun
(yes, really)

Be honest — have you asked
yourself any of these lately?

If you nodded at even one of these, you're in exactly the right place.

😰

"Revenue looks good on paper... so why does my bank account still feel tight?"

🤔

"I want to hire someone, but I have no idea if I can actually afford it right now."

😬

"Honestly? I'm not even sure my books are telling the truth about my business."

You are not bad at business. You're just running your business without the financial clarity you deserve — yet. That's what we're here for. Let's fix this together. 💚

From financial fog
to total clarity

Here's what changes when you finally understand your numbers:

Before Friberg Financial

Guessing & stressing

  • Dreading payroll week every time
  • Avoiding the P&L report
  • Hoping taxes won't hurt this quarter
  • Unsure if growth is helping or hurting
  • Paying yourself last (if at all)
  • Finances feel like a mystery
After Friberg Financial

Clear, calm & in control

  • You know exactly what's coming
  • Your reports make sense to you
  • Taxes are planned, never a shock
  • You can see when it's safe to grow
  • You pay yourself on purpose
  • Finances feel like a superpower

Four ways we bring clarity
to your finances

Think of these as building blocks — from a solid foundation all the way to having a strategic financial partner in your corner every single month.

01

Bookkeeping Foundations

Clean books you can actually trust

If your reports feel confusing or "off," they might be. We clean up and organize your financial system so the numbers finally tell the truth.

  • QuickBooks / Xero cleanup & setup
  • Monthly bookkeeping & reconciliations
  • Payroll entry correction
  • Stripe / payment processor cleanup
  • Accurate P&L and balance sheet
🎯 You'll finally have numbers you can trust — and actually understand.
02

Cash Flow Clarity

No more guessing at the bank

Cash flow stress is real — but it's also completely fixable. We help you see exactly where your money is going and when, so surprises become a thing of the past.

  • 12-week cash flow forecasting
  • Payroll & tax timing mapped out
  • Big expense visibility
  • Cash planning calendar
🎯 You'll know what's coming and feel genuinely calm about it.
03

Business Financial Insights

The math your business runs on

Most service business owners are working incredibly hard but haven't seen the math that determines whether all that work is actually profitable. Let's look at it together.

  • Revenue per client / student / program
  • Labor cost vs. revenue analysis
  • Pricing & margin review
  • Hiring & growth impact modeling
🎯 You'll understand exactly how your business makes money.
04

Fractional CFO Guidance

Your financial partner, every month

You don't need a full-time CFO. You need someone smart in your corner every month — a team that knows your numbers and helps you use them to lead well.

  • Monthly financial review & debrief
  • Profitability & growth planning
  • Hiring & payroll strategy
  • Real talk about what the numbers mean
🎯 You'll make big decisions with confidence, not guesswork.

Your business runs on people.
Ours is built for that.

We specialize in service-based businesses where your team is your product — and payroll is both your biggest expense and your biggest responsibility.

🎵 Music schools & creative studios
📚 Tutoring & education programs
🌟 Childcare & youth organizations
💡 Coaching & consulting businesses
🎨 Creative agencies & service firms
✦  Typically $250K – $1.5M revenue  ·  Growing fast and ready for clarity

What keeps you up at night

We hear these constantly. And we love helping untangle them:

💸 Cash flow anxiety

Revenue looks fine, but the bank balance still feels unpredictable — especially around payroll and quarterly taxes.

🙋 "Can I afford to hire?"

Hiring feels risky without clear data. We help you run the numbers so you can hire (or hold off) with total confidence.

📊 "Are my books even right?"

You technically have bookkeeping — but something feels off, and you can't quite explain what your reports actually mean.

🙈 Paying yourself last

The business is growing, but you're still the last one to get paid. That's not how this story should end — and it doesn't have to.

Real business owners.
Real results.

Don't take our word for it — here's what clients say.

★★★★★
"Running a creative business means your brain is always on the work — not the numbers. Becky is the person who makes sure the financial side is handled, clear, and actually makes sense to me. She doesn't just manage the books; she helps me understand what they mean for my business. Having her in my corner has been one of the best decisions I've made as a business owner."
Melanie Monroe
Co-Owner · Patriot Photo Collective
★★★★★
"Building JN Music Studio from the ground up — from a handful of students to nearly 200 across San Diego — meant that the financial complexity grew just as fast as the music did. Becky has been with us through that growth, and I genuinely don't know how we'd run this studio without her. She understands the economics of a teacher-based business in a way most financial people never do. She doesn't just manage the numbers — she helps us make smart decisions with them."
Jared Nepute
Founder & Studio Director · JN Music Studio
Becky, Ethan, and Peter Friberg

Helping businesses grow with

clarity

Meet Becky

Becky brings a rare mix of financial skill, calm perspective, and genuine care to the businesses she serves. She loves helping owners understand what their numbers are saying so they can lead with confidence instead of guesswork.

She has deep experience supporting service-based businesses, especially those with teams, payroll, and lots of moving parts. Her gift is taking complicated financial information and making it feel clear, practical, and usable.

In other words: she's the person you want in your corner when your business is growing and your numbers need to make sense.

"Good financials don't just tell you where you've been. They help you decide where to go next."
Becky Friberg
Becky Friberg Founder
Financial clarity, bookkeeping, forecasting, and strategy
Ethan Friberg
Ethan Friberg Financial Operations
Payroll processing, account reconciliation & reporting
Peter Friberg
Peter Friberg Financial Operations
Payroll processing, account reconciliation & reporting
Let's Do This

You deserve to feel great
about your finances. 🎉

Let's have a relaxed, no-pressure conversation about where you are and where you want to go. We'd genuinely love to help.

Schedule a Free Consultation →

No jargon. No judgment. Just a really good conversation.